This allows you to know whether you are reaching your target audience (or you could tweak your posting strategy to change that).įacebook Audience Insights – Demographics, Page Likes, and more Buffer Analyze: Audience Insights Facebook: Audience Insights, Page Insights, and graph search Instagram: Instagram Insights and SocialRank Twitter: Twitter analytics, Followerwonk, and SocialRank LinkedIn: Linkedin analytics Pinterest: Pinterest analyticsīuffer Analyze Audience Insights – Demographicsīuffer Analyze, our social media analytics tool, provides basic demographics data about your Facebook Page fans and Instagram Business profile followers. Feel free to click on any of the social media platforms to skip to its section. Here’s an overview of the tools that you can use to help you understand who your followers are. How to learn more about your social media audience on the major social media platforms In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms - Facebook, Instagram, Twitter, LinkedIn, and Pinterest. And often, you’ll find the answers by turning to data and social media analytics. We often recommend crafting your social media posts according to your audience.īut how do you know who the individuals that make up your social media audience are? And how do you know what content they like?Īnswering these two questions is essential if you’re looking to execute a successful social media strategy.
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